Atlantic Canada Travel Study Phase 3

The aim of this research is to provide insights into the continuing existential shift in the consumer mindset and preferences when it comes to travel This travel study will also contribute to an increasing body of knowledge building a foundation for go forward plans to advance through the second tourism season of the pandemic and beyond.

The present research is a follow up to two phases of research conducted in 2020.

This report highlights the results of Phase 3 conducted eight months following the conclusion of Phase 2 ’s data collection Phases 1 and 2 focused on both Atlantic Canadian and Central Canadian (that is, those from Ontario and Quebec) sentiment In light of ongoing travel restrictions resulting from the pandemic, Phase 3 targeted Atlantic Canadians only.

Atlantic Canada Tourism Study Phase 2 – Key Findings Report

The aim of the Atlantic Canada Tourism Study was to provide early insights into what will almost certainly be an evolving and enduring existential shift in the consumer mindset. This study will also contribute to the foundation for a go-forward plan to advance through a recovery phase.

The study was divided into two phases. The first phase was focused on Atlantic Canadian intentions and attitudes toward intra-provincial and intra-regional travel. The second phase provided updated data on Atlantic Canadians and expanded to gauge Central Canadian sentiment, specifically in southern Ontario and Quebec. Future research may expand Canada-wide.

The following document outlines the results of the Atlantic Canada Tourism Study, synthesizing phases 1 and 2 of data collection, highlighting key findings and recommendations.

Atlantic Canada Tourism Study Phase 2 – September 2020

On March 11th, 2020 the World Health Organization declared COVID-19 a global pandemic. The COVID-19 pandemic is having a dramatic impact on the Atlantic Canada economies, and the challenge for the tourism sector has been amplified by closures and travel restrictions. Social distancing, capacity limitations, and traveller sentiment will continue to impact the tourism industry into the future even as travel restrictions slowly begin to ease.

The aim of this research is to provide early insights into what will almost certainly be an evolving and enduring existential shift in the consumer mindset. This Travel Study will also contribute to the foundation for a go-forward plan to advance through a recovery phase.

The study is divided into two phases. The first phase was focused on Atlantic Canadian intentions and attitudes toward intra-provincial and intra-regional travel. The second phase provides updated data on Atlantic Canadians and expands to gauge Central Canadian sentiment, specifically in southern Ontario and Quebec. Future research may expand Canada-wide.

This report highlights the results of the Phase 2 and comparisons with Phase 1 results.