ACAT will partner with Destination Canada in the upcoming Canada Shared event at Canada House in Trafalgar Square, London, England. Canada Shared is a biennial event, connecting up to 32 Canadian Signature Experiences (CSEs) with UK tour operators and UK trade media, plus German, Dutch and French trade contacts. The event will take place February 27 and 28, 2018, and will include several small events over two days:
- Panel discussion to enhance knowledge among CSEs of working directly with UK trade and increasing business.
- Speed networking in a pre-scheduled tradeshow format with top UK tour operators.
- British Annual Canada Travel Awards (BACTAs), which recognizes excellence among UK travel writers and tour operators in promoting Canada.
- New for 2018, a consumer event in partnership with Wanderlust magazine which will see 120 of their readers descend on Canada House to meet the CSE’s and provincial representatives. UK tour operators will also be on hand to help convert bookings.
Confirmed CSEs from Atlantic Canada:
- Roads to Sea Guided Tours, New Brunswick
- One Ocean Expeditions, multi-province
- Fogo Island Inn, Newfoundland & Labrador
About the CSE Program:
Destination Canada’s Canadian Signature Experiences (CSE) are a collection of once-in-a-lifetime travel experiences found only in Canada.
Experiences are the new currency that differentiates tourism businesses and destinations around the world. They are expanding the ways travellers can engage with people, places and cultures. Highlighting some of the country’s most innovative products for international visitors, CSEs show the world what Canada’s tourism brand is all about.
- The CSE collection helps eligible tourism businesses promote their product internationally.
- The program makes it easier for the travel trade industry to sell more of Canada. Media can leverage the collection to find a rich array of story ideas and resources to share with their audiences.
- There are currently over 200 Canadian Signature Experiences, representative of all provinces and territories, in the collection.