The Atlantic Canada Agreement on Tourism’s (ACAT) annual media relations plan concentrates efforts on the regular distribution of news releases, in-market media events, desk-side media appointments, media outreach and media trips to the region. Redpoint, ACAT’s current in-market media relations firm, leads activities on behalf of the marketing initiative. Through their leadership, we are building awareness for the authenticity and distinctiveness of Atlantic Canada vacations and inspiring US media to produce thoughtful full-length feature stories in print publications, online travel sites and social media platforms.
In February 2018, media relations professionals from each of the four Atlantic Provinces will travel to New York City and join forces with the Redpoint team to execute a highly concentrated set of relationship building media appointments.
The appointments are a mix of desk-side meetings with editors of key publications and highly focused discussions with freelance journalist. The schedule of meetings will include publications such as the New York Times, The Wall Street Journal and Sherman’s Travel.
During the appointments each provinces will have the opportunity to make an authentic and meaningful connection with media, to set themselves and their province apart from other destinations, to convey with energy and excitement their innovative story ideas for 2018, to gain feedback and to establish and build a relationship.
The culmination of all media relations efforts is to increase visitation and revenue for New Brunswick, Newfoundland and Labrador, Nova Scotia and Prince Edward Island.