Request for Proposals: Direct-to-Consumer Advertising Assessment Options Review

The Tourism Industry Association of Prince Edward Island (TIAPEI), in its capacity as Recipient to the Atlantic Canada Agreement on Tourism (ACAT) is accepting proposals from an experienced and qualified vendor to identify and assess current and emerging approaches and their applicability to assessing the performance of its annual direct-to-consumer advertising campaign. The objectives of this project include:

  • Identify the approaches and/or measures available to assess direct-to-consumer digital destination marketing advertising campaigns;
  • For each option:
    • Provide a description of the approach and outcomes;
    • Identify the extent to which other destination marketing organizations have adopted the approach or measure;
    • Assess the costs for ACAT to adopt the approach or measure;
    • Evaluate how relevant the approach or measure is to the ACAT campaign; and
  • Understand how other destination marketing organizations are assessing the performance of their direct-to-consumer digital advertising activities.

Proposals are due on or before Wednesday, March 27, 2019 at 11:59 am (Atlantic Daylight Time).  To obtain a copy of the Terms of Reference please contact:

Colleen Bowes
ACAT Secretariat Coordinator
C/O Tourism Industry Association of Prince Edward Island
Ph: (902) 566-1096
Email: actp@tiapei.pe.ca