International Tourism Leaders Celebrate Atlantic Canada

May 16, 2018 – Halifax, Nova Scotia – Atlantic Canada Agreement on Tourism

Over 1,800 tourism professionals from more than 30 countries gathered last night, May 15, at the Cunard Centre in Halifax, Nova Scotia to discover what makes Atlantic Canada a compelling destination for travellers world-wide. ‘Atlantic Canada Night,’ organized as part of Rendez-vous Canada 2018, Canada’s signature international tourism marketplace, was a unique opportunity to inspire international travel agents and tour operators to consider Atlantic Canada for their clients’ vacations.

This highly engaging, educational and fun evening was a great success, showcasing the region’s renowned maritime hospitality, world-class entertainment and fresh local food and beverages from each of the four Atlantic Provinces. The event provided the perfect opportunity for Atlantic Canadian delegates to engage, interact and lay the important groundwork for future business collaborations with international buyers.IMG_1127

Atlantic Canada Night was made possible through funding provided by the Atlantic Canada Agreement on Tourism (ACAT). ACAT is a nine-member, pan-Atlantic, international marketing initiative comprised of the Atlantic Canada Opportunities Agency, the four tourism industry associations in Atlantic Canada and the provincial departments responsible for tourism in the provinces of New Brunswick, Newfoundland and Labrador, Nova Scotia and Prince Edward Island. Funding was also provided by Discover Halifax.

Quick Facts

• Atlantic Canada Night was attended by over 1,800 Canadian and international tourism leaders and celebrated Atlantic Canadian culture, culinary fare, and entertainment, promoting travel to the region.
• Atlantic Canada Night was held as part of Rendez-vous Canada, Canada’s signature international tourism marketplace, on May 15 at the Cunard Centre in Halifax, Nova Scotia.
• Rendez-vous Canada is a four-day business-to-business marketplace that connects international travel trade buyers with Canadian tourism industry sellers through a series of one-on-one appointments, motivating travel to Canada.
• Rendez-vous Canada takes place in a different Canadian city each year. This year’s event is hosted by Tourism Nova Scotia from May 13-16 at the Halifax Convention Centre.
• Funding for the ACAT 2017-2020 is $19,950,000 and comes from the Atlantic Canada Opportunities Agency ($9,975,000) the four Atlantic Provinces (a combined total of $6,583,500), and the four Atlantic tourism industry associations (a combined total of $3,391,500).
• ACAT’s mission is to promote the region and strengthen tourism in Atlantic Canada through coordinated government and industry tourism activities.
• ACAT enables for the pooling of resources to create significant tourism synergies. The Agreement allows the four Atlantic Provinces to penetrate markets that are for the most part inaccessible separately and the opportunity to capitalize on emerging opportunities.
• Discover Halifax is a non-profit, membership-based marketing and sales organization that works in partnership with the Halifax regional government, the Hotel Association of Nova Scotia, and participating industry members to promote Halifax as a destination of choice for leisure and business travellers.


“From coast to coast to coast, 2017 brought a record number of 20.8 million international travelers to Canadian communities – the best year ever. We are on track for another exceptional year as we celebrate the Canada-China Year of Tourism. In Atlantic Canada, tourism contributes $5.4 billion each year to GDP, supports 9,800 regional businesses, and employs 62,900 people. Our innovative approach to tourism development under the Atlantic Growth Strategy is ensuring that tourism will create new growth and good middle-class jobs for years to come in the region and across Canada.”

– The Honourable Bardish Chagger, Leader of the Government in the House of Commons and Minister of Small Business and Tourism

“We are pleased to welcome thousands of travel professionals to Nova Scotia for Rendez-vous Canada and to give them a truly Atlantic Canadian experience. Events like this one showcase all that Atlantic Canada has to offer, helping us attract more visitors from around the world to our region.”
– The Honourable Geoff MacLellan, Minister of Business, Nova Scotia

“Showcasing Atlantic Canada with this type of event creates incredible opportunities,” said Judy Saunders, Chair of the Tourism Industry Association of Nova Scotia (TIANS). “Sharing our story through authentic music, food and culture with over 1800 international tourism leaders including travel trade buyers positions Nova Scotia and Atlantic Canada for significant future tourism growth.”
– Ms. Judy Saunders, Chair of the Tourism Industry Association of Nova Scotia

Associated Links

Atlantic Canada Agreement on Tourism
Atlantic Canada Opportunities Agency
Atlantic Growth Strategy
Tourism Nova Scotia
New Brunswick Department of Tourism, Culture, and Heritage
Newfoundland and Labrador Department of Tourism, Culture, Industry and Innovation
Prince Edward Island Department of Economic Development and Tourism
Tourism Industry Association of New Brunswick
Hospitality Newfoundland and Labrador
Tourism Industry Association of Nova Scotia
Tourism Industry Association of Prince Edward Island
Discover Halifax
Rendez-vous Canada
Canada-China Year of Tourism

Media Contacts

Kevin Mouflier
ACAT Secretariat
Atlantic Canada Agreement on Tourism
(902) 566-5008

Chris Brooks
Director of Communications
Atlantic Canada Opportunities Agency PEI & Tourism
(902) 566-7569

Alex Handley
Communications Advisor
Tourism Nova Scotia
P (902) 424-5496
C (902) 717-8735

Darlene Grant Fiander
Tourism Industry Association of Nova Scotia
(902) 496-7479