The aim of this research is to provide insights into the continuing existential shift in the consumer mindset and preferences when it comes to travel This travel study will also contribute to an increasing body of knowledge building a foundation for go forward plans to advance through the second tourism season of the pandemic and beyond.

The present research is a follow up to two phases of research conducted in 2020.

This report highlights the results of Phase 3 conducted eight months following the conclusion of Phase 2 ’s data collection Phases 1 and 2 focused on both Atlantic Canadian and Central Canadian (that is, those from Ontario and Quebec) sentiment In light of ongoing travel restrictions resulting from the pandemic, Phase 3 targeted Atlantic Canadians only.