The aim of the Atlantic Canada Tourism Study was to provide early insights into what will almost certainly be an evolving and enduring existential shift in the consumer mindset. This study will also contribute to the foundation for a go-forward plan to advance through a recovery phase.
The study was divided into two phases. The first phase was focused on Atlantic Canadian intentions and attitudes toward intra-provincial and intra-regional travel. The second phase provided updated data on Atlantic Canadians and expanded to gauge Central Canadian sentiment, specifically in southern Ontario and Quebec. Future research may expand Canada-wide.
The following document outlines the results of the Atlantic Canada Tourism Study, synthesizing phases 1 and 2 of data collection, highlighting key findings and recommendations.