ACAT hosts a training program for UK and US reservation staff and travel agents on the Online Travel Training (OTT) platform. The OTT Atlantic Canada Academy program consists of five core modules, beginning with Atlantic Canada, followed by one module each for New Brunswick, Newfoundland & Labrador, Nova Scotia and Prince Edward Island. Agents are tested at the end of each module and ultimately receive a certificate as a certified expert on Atlantic Canada.
Bonus materials are placed along the top tabs, including maps, frequently asked questions, regional contacts, key selling points, links and more. The course delivers a detailed introduction to the region, and will also serve as a future reference site for agents preparing information for clients interested in visiting the region. The OTT platform is also supported by a targeted marketing program.