Tour operator partnerships are combined with targeted promotional opportunities and face to face and online educational programming to round out an integrated US travel trade program.
Beginning in February 2018, our focus has been on product and destination awareness. Last month we worked with Anderson Vacations, one of our seven strategic partnerships, to promote Atlantic Canadian itineraries to their top performing travel agents in Portland, Seattle, Chicago and Boston.
During each event, an Atlantic Canada representative had the opportunity to meet with travel agents during a mini trade show, deliver a dedicated, high energy presentation highlighting our region and stimulate bookings through an incentive offered by Anderson Vacations to each travel agent in attendance.
We will continue to build on these efforts by conducting additional training with our remaining tour operator partners: Globus Family of Brands, American Tours International, Gate 1 Travel, Collette, Road Scholar and Atlantic Tours.