Atlantic Canada Showcase 2016
Travel trade activities are a key strategic component of the overall ACTP US marketing strategy. Tour operator joint marketing partnership activities are combined with training and educational programming and targeted promotional opportunities to round out a complete and integrated program. The goal of all activity is to raise awareness of Atlantic Canada’s tourism product and generate visitation and revenue for the region.
As a key component of programming, tour operators from around the world and tourism providers from Atlantic Canada converged on Fredericton, New Brunswick in early October 2016 to participate in the highly anticipated Atlantic Canada Showcase (ACS) 2016.
ACS is a biennial event designed specifically for the motorcoach, group, F.I.T. and specialty travel industry. The conference schedule included business to business meetings, networking events and educational sessions that provide opportunities for business relationships to be formed, contracts to be initiated and new experiences discovered.
Preparations began more than a year ago providing ample time to ensure every detail was managed to perfection. In the end, the event was an overwhelming success. Atlantic Canada welcomed 69 prequalified tour operator buyer delegates and 148 Atlantic Canadian tourism delegates to the three day conference.
Tour operators and providers were thrilled with a high quality, well organized set of business appointments and a variety of tremendously beneficial networking events. The networking events provided an opportunity to showcase the truly diverse and authentic tourism products in each of the four Atlantic Provinces. The highlights included a vast array of culinary delights, a chance to experience the rich cultural history of the region as well as a sample of experiences not soon forgotten.
As 2016 winds down, ACTP’s planning for 2017 is gaining momentum. Plans are currently being developed for a robust travel trade program in the US which will continue to include tour operator partnerships and training for travel agents and sales staff.