The Atlantic Canada Agreement on Tourism (ACAT) hosted an Atlantic Canada media event at Sea Containers in London, England on Tuesday, January 30. The annual event provides an opportunity for Atlantic Canada representatives to network with UK media, present 2018 story ideas for general coverage, and generate interest in press trips for the year ahead.
The Brighter Group, ACAT’s in-market media relations firm, invited key journalists from a range of publications including national and regional newspapers, consumer magazines, key trade titles, travel websites and blogs.
The annual event is an important activity within ACAT’s media relations plan, which also includes press releases, media visits, in-markets events in partnership with Destination Canada, and more. The program generates awareness of Atlantic Canada’s tourism product and delivers valuable third-party endorsement of the region.